The phrase traces back to the 1980s, when New Balance described itself on its shoe boxes, “A more intelligent approach ...

Duke freshman forward Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has signed a shoe endorsement deal with ...

New Balance labeled Flagg’s choice as “The Intelligent Choice,” seemingly taking a shot at the competitors around them. This was the brand’s announcement that they’d signed the newly minted Duke ...

The reigning Gatorade National Player of the Year and five-star recruit grew up just 25 miles from New Balance’s ...

Today, Cooper Flagg and New Balance have announced a partnership rooted in community and values. Flagg, the projected ...

Despite this deal, which will have Flagg appearing in New Balance advertisements and other marketing initiatives, he’ll still ...

Duke freshman Cooper Flagg impressed, especially on offense, during USA Basketball's pre-Olympics training camp in July.

“There’s only been a few people in this history of the game that’s outplayed and ... While people are reacting to Flagg’s new ...

The potential No. 1 pick in the 2025 NBA Draft said his Maine roots were a major factor in his decision to sign an ...

Duke freshman and likely 2025 No. 1 NBA draft pick Cooper Flagg has signed a multi-year endorsement deal with New Balance.

Can I get a student discount at New Balance? Yes, you can enjoy a 20% New Balance student discount on all items including runners, skate shoes, Fresh Foam Roav shoes, and more. Verify your student ...

Duke F Cooper Flagg -- the No. 1 prospect in ESPN's 2025 NBA draft class -- has signed a significant shoe endorsement deal with New Balance.