King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The company, which rebranded from King Arthur Flour this week after 230 years, has ...
says the company leaned into its strengths. King Arthur already had a robust mail-order business, which makes up 30% of its sales, and it’s been sharing recipes and baking tips online for years.
WFFF Burlington on MSN1mon
King Arthur Baking’s CEO on keeping America’s oldest flour company in the mixsays the company leaned into its strengths. King Arthur already had a robust mail-order business, which makes up 30% of its ...
As America's oldest flour company, King Arthur Baking Co. has seen a lot. It opened in 1790, when George Washington was president. But little could have prepared it for the start of the ...
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