On Sunday (Feb. 11), Snoop Dogg and Martha Stewart starred alongside Willie Nelson in a 2024 Super Bowl commercial for BIC EZ Reach. Nelson speaks highly of the lighter, saying it’s “perfect ...

From tha Chuuuch to da Palace and beyond, Snoop Dogg has done it all. Since introducing himself on "Deep Cover" as the young ...

the classic Bic Multi-Purpose Lighter has permanent residence in my camping box. The standout feature lies in the remarkably long arm, which allows it to reach deep into the heart of a campfire.

In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...

The conversation delves into her fun relationship with The Doggfather and their latest project in the smoking space, the Best ...

The best smart light switches let you control your lights with a phone or voice assistant and can save you money When you purchase through links on our site, we may earn an affiliate commission.

First, turn the lighter back over so it's right-side-up, and let it sit on the table for around five minutes. Butane fuel sprays very cold, so it needs a few minutes to naturally reach room ...

Gonzalve Bich, BIC’s Chief Executive Officer commented: “The first half of 2024 was marked by an unstable macroeconomic and political environment across the globe, and notably in the US, where ...

Société BIC SA manufactures and sells stationery, lighter, shaver, and other products worldwide. It offers ball and coloring felt pens, glitter pens, markers, graphic and coloring pencils ...