Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...
Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.
Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.
Here's a guide on how to watch Canadian TV in the USA. Unblock all Canadian TV channels in the United States with a simple-to ...
Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...
It’s all part of Bell Media’s long-term plan to bring the quality and brand safety of linear television into the digital ...
The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...
All three rely on advertising to financially support their connected platforms and free streaming TV services. This article, Roku, Amazon, Samsung are dominant CTV platforms in U.S., study finds, was ...
Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.
U.S. internet households use either Roku, Samsung or Amazon as their primary CTV platform, Parks reports DALLAS—Parks ...
Calgary broadcast legend Darrel Janz has died at the age of 83. For decades, viewers tuned in to CTV Calgary to see Darrel ...
Remembrance Day celebrations took place across the country Monday, with Canadians reflecting on the sacrifices made by the men and women who served our country.