The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

Televisions that measure 97 inches (and more) diagonally across – a.k.a. XXL TVs – are becoming a huge hit as the cost of ...

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

As national advertisers divert spending to non-swing states, regional advertisers get some relief. The post Political ad ...

Here's a guide on how to watch Canadian TV in the USA. Unblock all Canadian TV channels in the United States with a simple-to ...

“Samsung has a sizeable lead in the smart TV market,” commented Elizabeth Parks, President and CMO, Parks Associates. “The ...

MTV Canada is set to leave Canadian airwaves in 2025, plus Anthem Entertainment and Wax Records are joining forces.

While marketers continue to leverage video-on-demand platforms to target audiences, OEM (Original Electronic Manufacturer) ...

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

DALLAS — Parks Associates has released a study highlighting how a handful of tech giants dominate the platforms used for ...