Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

Bodyarmor was initially created by Mike Repole, and together with Lance Collins, the brand and company were founded in 2011. Later, Coca-Cola took notice and decided to invest in a small amount of ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

BODYARMOR Sports Drink today announced a multi-year partnership with one of New York’s most beloved superstar basketball players, Jalen Brunson. As part of the partnership, Brunson and BODYARMOR ...

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...

Asked to rank the New York athletes with the highest marketing potential, Favorito mentioned Francisco Lindor, Aaron Judge, ...

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a deal that values the sports drink brand at about $8 billion, according to people familiar with the matter, amping up a ...