BIC EZ Reach launched a camouflage design line featuring a mix of both sporty and whimsical designs. Every EZ Reach lighter is 100% safety tested and helps keep fingers away from the flame with a 1.45 ...

Willie Nelson, Snoop Dogg and Martha Stewart have once again teaming up for a new installment of their 2023 pre-Super Bowl ad featuring the BIC EZ Reach lighter. In 2023, they premiered their Most ...

The newest additions to BIC’s EZ Reach line include lighters designed by or inspired by Snoop Dogg and Martha Stewart. Snoop’s refreshed seven-lighter lineup includes iconic photographs of the star ...

One former convenience store employee and current actor and puppeteer is advising against using BIC lighters to do any of the above, especially for smoking, because of a residue he suggests is ...

In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...

the classic Bic Multi-Purpose Lighter has permanent residence in my camping box. The standout feature lies in the remarkably long arm, which allows it to reach deep into the heart of a campfire.

The conversation delves into her fun relationship with The Doggfather and their latest project in the smoking space, the Best ...

The two have gone on to host their cooking show, Potluck Dinner Party, host the Puppy Bowl, star in several Super Bowl ads together, launch BIC EZ Reach lighter (and accessories), and so much more.