In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...
Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...
The musical adaptation is perfectly timed to an American audience eager for distractions after a bruising election cycle and ...
"Wicked," the much-anticipated movie musical starring Cynthia Erivo and Ariana Grande, arrives in theaters Friday. Here's ...
It’s too much!” Does consumer fatigue affect Hollywood’s marketing approach to films like “Wicked” or last year’s “Barbie ...