The "very demure, very mindful" meme is a perfect example of how social media trends can take us by surprise. At one moment, a phrase or a meme is relatively unknown, and later, it's everywhere – flooding Instagram,

We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by announcing that "demure" is its word of the year (via Time ). This year, as Brat summer started to wind down, a new supreme was rising: Jools Lebron.

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.