Partially inspired by the #MeToo movement in the United States, 4B encourages women to cut ties from men altogether.

When exit polls began pointing to a clear victory for Donald Trump in the US presidential election Nov. 5, Google registered a surge in search interest for the term “4B movement.” The phrase refers to an unstructured and leaderless feminist campaign that began in South Korea five years ago as a protest against the perceived oppression of women by men.