At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

USC Trojans star JuJu Watkins is keeping her eyes on the big prize this 2024-25 college basketball season. While Watkins is making the most of the NIL system, as highlighted by her recent endorsement deal with insurance brand State Farm, it doesn't mean she's not focusing on the important task at hand.

If you’ve been following the story, you know that Watkins ultimately chose the other USC—the University of Southern California—and had a legendary freshman season. She became the top freshman scorer in DI history and led the Trojans to the Elite Eight for the first time since 1994—that was 30 years ago.

The center of the college basketball universe has shifted from Iowa City to Los Angeles. And JuJu Watkins has snatched the torch.

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other events. It's worth noting that during the WNBA All-Star festivities in Arizona, Clark made a surprise appearance in a meet-and-greet event organized by the brand.

Southern California’s JuJu Watkins reached 1,000 career points in the second fewest amount of games in NCAA Division I history during the second half against Santa Clara.

JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps

JuJu Watkins noticed the difference in class last spring. The USC standout shooting guard recalled an observation of students in her class, and it provided more evidence in the growth of women's basketball.

USC women's basketball player JuJu Watkins is signing a name, image and likeness (NIL) deal with State Farm Insurance.