Anytime USC sophomore sensation JuJu Watkins takes the floor, it's hard to miss her signature high ponytail shaped into a bun ...

As Watkins' stock rises, her coach—Lindsay Gottlieb—is looking ahead to the star's far future. In a piece published Wednesday ...

Road games featuring the Trojans are 77% more in-demand compared to other college basketball teams, based on average ticket ...

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first ...

From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned ...

USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA ...

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL ...

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

The Galen Center crowd buzzed as JuJu Watkins collected the opening tip-off. It was a sign of USC women’s basketball coach ...

A breakdown of JuJu Watkins' game in USC women's basketball's difficult loss against Notre Dame at home on Saturday.

Southern California’s JuJu Watkins reached 1,000 career points in the second fewest amount of games in NCAA Division I ...

Hannah Hidalgo scored 24 points and No. 6 Notre Dame defeated JuJu Watkins and third-ranked Southern California 74-61 in a ...