Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically ...
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Heritage brands like Jaguar and Campbell's possess an identity that makes an impression on the consumers that engage with ...
The 2019 Jaguar I-Pace EV has already been recalled five times since May of 2023 due to the high-voltage battery which may ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...