According to Counterpoint Research, Samsung from South Korea and China's Xiaomi are leading players in India's smartphone market, with a combined market share of nearly 36 per cent, while Vivo holds 19 per cent. Bain & Co. predicts India's e-commerce market will grow to over $160 billion by 2028, up from $57-60 billion in 2023.

India's antitrust probe accuses Samsung, Xiaomi, and others of colluding with Amazon and Flipkart for exclusive phone launches.

As per recent media reports, Samsung, Xiaomi, Vivo, OnePlus and other smartphone companies are being accused of colluding with Amazon and Flipkart to launch products exclusively on the e-commerce firms' Indian websites,

The Competition Commission of India (CCI) has accused Samsung, Xiaomi and other smartphone makers of collaborating with Amazon and

The CCI found that Amazon and Flipkart had given preference to select sellers, prioritised certain listings and offered discounts.

India has accused Samsung and Xiaomi of collaborating with e-commerce giants Amazon and Flipkart to bypass the country’s regulations, according to a government report. The accusation is part of a broader effort by India to crack down on foreign companies in the retail sector, as reported by Reuters.

Samsung and Xiaomi are two of India's biggest smartphone brands, together holding an almost 36 per cent market share.

CCI investigation found that Amazon and Flipkart violated competition laws by favouring select sellers, prioritizing listings & offering steep discounts that hurt other businesses.

Indian antitrust investigations have found that Amazon and Walmart's Flipkart violated local competition laws by giving preference to some sellers, prioritising certain listings, and steeply discounting products,

Samsung, Xiaomi, and other smartphone makers allegedly colluded with Amazon and Flipkart, breaching Indian antitrust laws by favouring select sellers and launching products exclusively online, as per CCI investigations,