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Starbucks, Brian Niccol
Starbucks CEO Brian Niccol faces unique digital challenges as he takes over Seattle coffee giant
It’s the first day on the job for new Starbucks CEO Brian Niccol. After spending the past six years helping Chipotle recover from a food safety crisis and reimagine its digital ordering strategy, he’ll try to add a jolt to the struggling Seattle coffee company.
New Starbucks CEO Brian Niccol To Focus On US Market Revival Ahead Of Global Overhaul
New Starbucks CEO Brian Niccol revealed he will initially focus on company's business in the U.S. before turning to the international market.
New Starbucks CEO Brian Niccol wants to fix confusing menu, long waits for coffee
On his second day in charge, new Starbucks chief executive Brian Niccol wrote a letter to customers, employees and shareholders saying his focus in his first 100 days will be “getting back to Starbucks.
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Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet ...
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Starbucks' new CEO vows to make chain's cafes "inviting places to linger"
Former Chipotle CEO Brian Niccol says he'll work to reestablish the brand as the nation's "community coffeehouse." ...
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Starbucks’ New CEO Announces 4 Major Changes To Enhance Overall Experience; Here Are The Details
In a statement released Tuesday, the new chairman of the coffee company revealed that, after spending a few weeks visiting ...
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New Starbucks boss lays out plan for first 100 days: ‘We’re refocusing’
We’re getting back to Starbucks. We’re refocusing on what has always set Starbucks apart,” Niccol said, adding that coffee is ...
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No regular Joe: The new Starbucks CEO posed with a big cup of coffee, and it got us buzzing
Brian Niccol went from posing with burritos as the top guy at Chipotle to offering up a grande smile while holding a venti ...
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