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Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand needs to stand out, he said.
VW brand boss: layoffs, plant closures needed to fix carmaker's problems
Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the brand's chief executive said in a newspaper interview, amid an escalating dispute with workers.
Jaguar boss defends ‘bold’ rebranding after backlash over video
Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ online
1d
on MSN
Gap is still in the early innings of its brand overhaul, but analysts say it’s working
Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...
2d
Before Your Next Brand Launch, Look Inward To Make A Big External Impact
An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...
1d
Prince Harry and Meghan Markle ‘experimenting’ with new brand image strategy during professional separation: report
The Duke and Duchess of Sussex are reportedly in the midst of a professional separation, with reports suggesting that their ...
The Cool Down on MSN
2h
This luxury EV brand is gaining serious traction — here's how it could transform the global auto market
The car company saw record EV registrations two months in a row. This luxury EV brand is gaining serious traction — here's ...
4d
on MSN
4 Lessons Your Brand Can Learn From the Taylor Swift Boom
Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...
1d
Phone brand Nothing teases Jaguar’s ‘Copy Nothing’ rebrand
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
1d
‘Wicked’ Ushers In A New Era Of Super-Brand Cinema
Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...
4d
on MSN
Jaguar Brand Reimagined and Revealed
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
2d
on MSN
Jeep was a hot brand. Then Stellantis priced its fans out of its showrooms
The Jeep Gladiator was unveiled to great fanfare by then-owner Fiat Chrysler in 2018, the first pickup model for the hot ...
YourTango
19h
White Influencer Turns Down Brand Trip After Realizing Not One Of The 57 Attendees Was Black
A Black TikTok content creator known as The Nail Fairy gave a shout out to Wood for her choice not to attend the trip. “For ...
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