Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue the arts with their products. Their muse was “Comedian,” a banana duct-taped to a wall that Justin Sun, founder of cryptocurrency platform Tron, purchased at a Sotheby’s auction on Wednesday.

The Italian artist who created the banana duct-taped to a wall that sold this week for $6.2 million, said in an interview published on Friday that the work was a "provocation" and an invitation to appreciate the true value of art.

A banana duct-taped to a wall just sold for $6.2 million US. The artwork is called Comedian and it was created by Italian artist Maurizio Cattelan. Cattelan is known as a “conceptual artist” whose creations are meant to raise questions and make people think.

The buyer purchased a certificate of authenticity that gives them the authority to duct-tape a banana to a wall and call it 'Comedian'