How Apple built a new AI system that knows everything and nothing about you - Apple wants to know as little as possible about its users, but its new AI tools require the iPhone to understand them deeply.

Apple Intelligence was designed to leverage things that generative AI already does well, like text and image generation, to improve upon existing features.

I've tried many of Apple's AI features in the iOS 18 beta and found them incomplete or underwhelming. Here's what the company needs to offer if it wants to become a leader in the AI race.