Bose is adding a non- ”Ultra” earbud option to its lineup today. The new $179 QuietComfort Earbuds offer active noise cancellation, an “everyday earbud design,” wireless charging, and up to 8.5 hours of battery life — presumably with ANC off.

Bose has launched its second-gen QuietComfort Earbuds. They offer six-mic ANC, a wireless charging case and an exercise-friendly fit. They're available now for $179, or as much as the AirPods 4. Bose already has a response to Apple’s imminent AirPods 4 with the noise-cancelling QuietComfort Earbuds.

Bose released the Ultra Open Earbuds earlier this year which looked more like jewelry from the future than earbuds. We liked them for their innovative design, great battery life, and excellent sound with minimal leakage.

At $179, the new Bose QuietComfort Earbuds arrive in Black, White Smoke, or Chilled Lilac with double the battery life over AirPods.

Bose is replacing its $499 Smart Soundbar 600 with a speaker it simply calls Smart Soundbar. Along with a new A.I. Dialogue Mode, you can now pair the company's Ultra Open Earbuds with the soundbar to use as personal surround speakers.

The Bose QuietComfort Earbuds go after the AirPods with active noise cancellation for $179. Bose also refreshes its $500 soundbar to produce cleaner dialog and pair with its Ultra Open Earbuds.

Bose has taken the wraps off its latest QuietComfort earbuds, offering ANC at a lower price point. The company also has a new soundbar with an AI feature.