Engagement bait on Threads typically covers posts with banal questions or invites for open-ended discussions to encourage other users to interact. Because Threads, like Instagram, pushes users to see an algorithmic feed of posts by default, getting more interactions can snowball a simple post into virality.

Threads is notorious for engagement bait, and Meta knows it. And they're going to try to fix it, too — allegedly. This revelation came as many updates on Threads do: through a conversation on the app itself.

Meta 'working' to get Threads' engagement bait problem 'under control', says Instagram boss - It may be perceived as less toxic than X, but Threads has a problem of its own