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WEBThe 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
News | SportBusiness
WEBAt least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning. 10 Sep 2024. American Football.
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Action Sports | SportBusiness
WEBAug 3, 2022 · Action sports event X Games is to undergo its first major transformation since coming under the majority ownership of private equity firm MSP Sports Capital more than 18 months ago, shifting to a team-based league structure. 13 Jun 2024. Action Sports.
DDMC Fortis rebrands as Football Marketing Asia - SportBusiness
WEBJun 29, 2020 · DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA).
AS Monaco | SportBusiness
WEBNov 6, 2023 · AS Monaco has joined the small group of elite clubs to split shirt sponsor rights between domestic and European competition after announcing a new top-tier deal with Renault. 8 Aug 2024. Football.
What does the metaverse mean for sport? - SportBusiness
WEBNov 22, 2021 · An immersive, virtual space could provide a game-changing experience full of opportunities for fans and rights-holders alike.
Hugo Boss makes F1 return with Aston Martin partnership
WEBJun 30, 2022 · Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team.
European Leagues invites exclusive bids in expanded data rights RFP
WEBJul 27, 2021 · European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league…
Sponsorship & Marketing | SportBusiness
WEBNascar ups esports interest with innovative Blast sponsorship. US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming …
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